We Helped This Design Software Provider Generate MASSIVE Organic Traffic to Service Pages

Our client provides a popular creative platform that enables users to edit photos, videos, and designs with ease. Featuring powerful tools, customizable templates, and AI-based features, it caters to everyone from casual creators to professionals.

With over 150 million monthly users, our client’s platform is a leading choice for crafting stunning content across mobile, desktop, and web platforms.

The company is a market leader. However, many of its service pages were struggling to get traction against competitors and specialist providers.

Read on to learn how our link building campaigns helped this company’s organic traffic go stratospheric! 🚀

⛰️ The challenge

Our client had a strong brand presence and organic reach. However, they wanted to enhance the authority and visibility of their service pages.

These pages included tools like their:

• Photo editor

• Background remover

• Template pages

From a link building perspective, this presents a challenge.

Unlike blogs or resources, service pages often face resistance from webmasters who we approach for a link.

That’s because these pages are bottom of the funnel and are more likely to lead to revenue.

Website owners know this and think linking to such a page would seem too commercial. Many said they preferred to link to informative blog posts, resources or case studies instead.

Finding websites where a link to a services page would be a natural fit for the content was also challenging. As a result, we had to refine our outreach approach.

⛰️ High competition: Our client had many well-established competitors with high domain authority. These businesses had got a head start on link building and many of the best opportunities had already been taken. Here are some of the competitors we were up against:

• Hubs (DR 75)
• Protolabs (DR 72)
• Xometry (DR 72)
• 3earp (DR 63)

💡 Our Strategy

💡 Positioning service pages as valuable resources

We changed the website owners’ perceptions of the service pages by repositioning them as valuable tools and solutions rather than purely commercial pages.

Our outreach messaging highlighted:

• The utility and uniqueness of our client’s tools.

• How their service pages added value to creators, businesses, and audiences.

• Real-life applications where their tools could solve specific problems.

💡 Content collaboration and support

Because direct links to service pages faced resistance, we instead offered to collaborate on relevant content that naturally tied in our client’s tools.

This included:

• Creating guest posts showcasing how-to guides and practical uses for the tools.

• Supporting content creators by offering insights into industry trends—for instance, the rise of AI-powered editors.

Here’s an example of an article that we helped create that links to our client. It covers the phenomenon of recruiting via social media.

Source

• Incorporating tools into resource lists such as “Best Free Online Photo Editors” or “Top AI Tools for Content Creators.”

Here’s an example of a roundup article we managed to get our client featured in:

Source

💡 Targeted outreach to niche-relevant sites

We focused on outreach to:

• Design, creative, and small business blogs that cater to our client’s core audience.

• Content that highlighted tools, tips, and resources for content creators and graphic designers.

• Existing articles where our client’s tools could be added as resource links.

💡 Leveraging Brand Recognition

Our client’s strong reputation in the creative tools market was a key asset. We emphasized the brand’s trustworthiness and utility to gain links from authoritative sources.

🚀 The Results

Our campaign has been a HUGE success. So far we’ve built an incredible 1,840 backlinks!

✅ We built these links with relevant, high DR sites, like:

• Printful (DR 87)
• 8×8 (DR 80)
• AppsGeyser (DR 80)
• CloudTalk (DR 79)
• Cleveland Scene (DR 78)
• Taggbox (DR 78)
• PowerDMARC (DR 77)
• Nuclino (DR 73)
• Voxco (DR 73)
• Nichehacks (DR 69)
• Bonobology (DR 61)
• HireQuotient (DR 51)

✅ This helped our client rank top three for high DR, relevant keywords, like:

• digital picture editor (KW Difficulty – 97)
• picture photo editing (KW Difficulty – 96)
• online photo editor (KW Difficulty – 96)
• photo editor (KW Difficulty – 93)
• template free (KW Difficulty – 90)
• remove black background online (KW Difficulty – 89)
• easy photo background remover (KW Difficulty – 85)
• template design (KW Difficulty – 69)

✅ As a result, our client’s monthly traffic has increased by a jaw-dropping 6,463,410 monthly visitors!

Source

✅ Our client would have had to spend a whopping $1,582,720 to generate the equivalent traffic through search advertising.

🔥 Drive Traffic to Individual Pages With Linkbuilder.io

Building links for this client could have been tricky. Luckily we have the knowledge, experience and creativity to launch hugely effective link building campaigns.

In this case, we were able to meet the client’s needs, while also giving website owners the high-quality content they crave. The results were a ton of high-quality, relevant backlinks that have seen our client’s traffic skyrocket.

To find out how we can do the same for you, book a call today.